Advertising Campaign

Order instructions

  1. Prepare an overview of the product, its brand category, and the niche that it is intended to fill.
  2. Evaluate the unfilled product niche, focusing on the demands of a specific market segment(s). Analyze the likely market segment(s) and its expectations for the fictional brand.
  3. Design a brand image for the campaign that fits the market niche on which the brand is focused. Develop a campaign theme to communicate that image to the target market.
  4. Outline a sample advertisement in which you illustrate both the campaign theme and brand image.

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