Brand building

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Brand-building is a crucial exercise that often takes years to accomplish. The benefit of brand equity is realized in the bottom line. In this assignment, you will complete primary along with secondary research. Part 1: Primary Research and Text Application Find a consumer who is extremely loyal to a brand-name product. The person can be a family member, friend, classmate, or other. Probe him or her for information as to why that brand loyalty exists. Discuss how the individual feels about competitive brands. Analyze the interview using the brand equity and brand positioning concepts from your text.

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