Consumer Behavior week3

Paper , Order, or Assignment Requirements

• What are the implications of figure-and-ground relationships for print ads and for online ads? How can the figure-and-ground construct help or interfere with the communication of advertising messages? Use examples.
• How can the principles of (a) classical conditioning theory and (b) instrumental conditioning theory be applied to the development of marketing strategies? Provide examples.

• Explain a person’s attitude toward visiting Disney World in terms of the tri-component attitude model.

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