Discussion: Preparing for a Strengths, Weaknesses, Opportunities, and Threats Analysis

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As SWOT framework does not have a strictly defined structure, sometimes it becomes an art more than a science, which makes it difficult for practitioners to use SWOT and extract strategies from it.

— Sepehr Ghazinoory, Mansoureh Abdi, and Mandana Azadegan-Mehr, “SWOT Methodology: A State-of-the-Art Review for the Past, a Framework for the Future”

How does the statement above resonate with what you have learned about SWOT analysis thus far? This Discussion serves as preparation for the SWOT analysis you are conducting for your Course Project. How would you approach this part of strategic planning to address the unmet need you have identified?

To prepare:

Review the Learning Resources, including this week’s media presentation, focusing on the elements of a SWOT analysis.
Think about your Course Project and the data sources you could analyze to conduct a SWOT analysis at your selected location.
Reflect on who else, besides yourself, should be involved in conducting the SWOT analysis related to the identified unmet need.
Consider how values and experiences may influence perceptions related to SWOT analysis. Think about the specific group, unit, or organization that is the focus of your Course Project. How would conducting a SWOT analysis in this setting versus another affect the investigation? How would the involvement of certain individuals—and the lack of involvement by others—affect the analysis?

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