Find two separate published marketing news stories, from different reputable sources, concerning different brands/organisations and on different aspects of marketing.

Paper , Order, or Assignment Requirements

Discuss and analyse the stories using appropriate marketing terminology, definitions and concepts, and applying marketing frameworks, tools etc. if/where relevant. The analysis should be your own, not simply reproducing analysis contained within the news stories. You should limit your analysis to no more than three main aspects of the story.


The word count is 2500 words (plus or minus 10% allowance). Before each piece of analysis starts you should include a factual Summary of the News Story of no more than 150 words. This should simply state the key content of the appended news story, without any personal interpretation or other introductory material, to contextualise for the marker what you are about to write. The 2 x 150 word summaries should not be included in your allowed word count. An Executive Summary of your assignment is not required.

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