Franklin Fan Company – Forecasting

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Case Background: You are to take on the role of Sharon Place. Address your brief to Dan Block and Ed Spriggs.
3. Download the 5-Step Critical-Thinking Decision-Making Model. (attached)
a. Complete Step 1: Identify the problem(s) and uncertainties based on the assigned problem.
b. Complete Step 2: Obtain Information addressing the problem(s) from Step 1 and the following:
i. Comment on the forecasting system being used by the Franklin Fan Company.
ii. Suggest changes or improvements that you believe are justified.
iii. Develop your own forecast for window fans for each month of the next year, 2015. Justify your forecast and the method you used.
c. Complete Step 3: Make predictions about the future on the matrix.
d. Complete Step 4: Make decisions by choosing among the alternatives on the matrix.
4. In MBA Business Brief format, write a one-page analysis incorporating the following:
a. Business Brief header – The first half of opening paragraph is to provide a synopsis of the company. The second half of the opening paragraph is state the problem (From Step 1 of the model).
b. Analysis header – The analytical section should be based on your personal assessment of the information you obtained from Steps 2 and 3 of the model. Provide only key relevant information and logical discussion in support of your findings.
c. Conclusion header – This section should state your recommendation based on your analysis of the case information and situation outcome. (From Step 4 of the model). Your recommendation should be supported by your analysis section.

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