International Marketing case study : are asked to analyze the IKEA case study

Paper , Order, or Assignment Requirements

Individual Assignment
? For the individual assignment, you are asked to analyze the IKEA case study.
? Drawing on relevant material from the “standardisation vs adaption” (Files will attack), you are asked to analyze the case (refer to the document uploaded.
( require to read this file)

Must follow and including this require: Writing guideline

? First, summarize the case study, second, discuss the standardisation vs adaption strategy of IKEA when goes international, and finally conclude the assignment by discussing the implications for international marketers and providing general recommendations. ———

o Introduce and summarize the case
To summarize the case, read the through the case study multiple times to ensure
a thorough understanding of the case and provide an overview of:
? the overall performance of the company
? the key strategies of the company
? the main issues and choices confronting the company.
? the key information given in the case study
? the information that are not provided in the case and you need to find
them from your own research.
? the key concepts and theories that you need to refer to for your analysis
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o Standardisation vs Adaption
In this section, you need to discuss what has allowed IKEA to be successful with a relatively standardised product and product line in a business with strong cultural influence?
You also need to discuss what has encouraged IKEA to adapt its marketing approach for North American market?

Your discussion will be evaluated based on your understanding of the relevant concepts to the case, critical thinking in application of the concepts and theories, supporting and justifying your discussion by referring to the information given in the case study, and from your research.
To relate your discussion with the concepts and theories, study the document “standardization vs adaption” which has been uploaded on FlO. You also need to review additional academic references to support your discussion.

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o Conclusion and implications for the international marketers
You are asked to conclude your analysis by making recommendations based on
the case study
? Provide a summary of your discussions
? Discuss the implications for the international marketers
? Your conclusion must logically flow from your discussions and
evaluations.

 

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General assessment criteria
? Relate your discussions to relevant concepts and theories (standarsation vs adaption).
? Provide evidence of additional quality research (at least two journal articles are
required)
? supporting and justifying your discussion by referring to the information given in the
case study, and from your research.
? use an academic writing style (accurate and clear written expression, Harvard referencing style)
? Word limits: 1200

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