Problem Identification and Project Outline

Paper , Order, or Assignment Requirements

Select an organization with which you are familiar. This organization is the basis for your Market Research Implementation Plan. ( CVS as the organization )
Select a scenario from the following list:
• An organization is considering introducing a new service. ( MinuteClinic as the services
Write a 250 – 300 word detailed outline of your Market Research Implementation Plan in which you address the following:
• Based on your selected scenario, identify the detailed areas in which market research is needed – such as population, target market, and per capita – and describe their importance to the organization in the selected scenario.

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