W6 Case Review

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SolarWorld USA, a subsidiary of Germany’s SolarWorld AG, is the largest US-based manufacturer of solar products. In the face of intense Chinese competition, SolarWorld USA’s revenue has declined and margins are in free fall.

1. How would you characterize the competition in this industry?
2. What resources and capabilities underpin SolarWorld’s competitive advantage? Why is such advantage eroding?
3. From an institution-based view, why do antidumping tariffs emerge as a weapon of choice?
4. What is Brinser going to tell shareholders and reporters tomorrow?
5. Predict the likely response from Chinese rivals after SolarWorld files antidumping charges against them.

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