What is relationship marketing?

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1. What is relationship marketing? How might relationship marketing be used by marketers to become “closer” to consumers? Provide an example of your own with a product/service in which you have experienced relationship marketing.
2. List the three stages of the consumption process, indicating for each stage some of the issues of concern to the consumer as well as to the marketer. Also, provide an example from your own recent purchase decisions, the issues that you considered in each of the three stages.
3. You are talking to a co-worker and he says, “perception is reality.” What does he mean by this? Do you agree or disagree? Use an example.

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